How Well Promoted Is Your Nutrition-Related Business
By · Comments“How Well Promoted Is Your Nutrition-Related Business?”
Take this quiz to find out…
Answer These 6 Questions and We Will Send You a Free Customized Analysis of Your Results.
How Well Promoted Is Your Business?
Answer These 6 Questions and We’ll Send You a Free Customized Analysis of How Well Your Company is Promoted.
- Does your company have…?
a. Experienced Nutrition Professionals
b. Nutrition Communications Experts
c. Food and Nutrition Thought-Leaders
d. A Network of Nutrition Specialists
e. All of the above
f. I have no idea
2. Does your company have a…?
a. Nutrition Marketing Plan
b. Social Nutrition Networking with Blogs and Microblogs
c. Promotion to Medical Professional Thought- Leaders?
d. a and c
e. b and c
f. a and b
g. All of the above
h. I have no idea
3. How often do you send traditional press releases?
a. At least once a year
b. At least once per quarter
c. Every month
d. Never
4. How often do you send social media press releases?
a.At least once a year
b. At least once per quarter
c. Every month
d. Never
5. Does your company have an ongoing social nutrition media program?
a. Yes
b. No
c. I have no idea
6. Does your company require occasional credentialed and licensed/registered nutrition experts?
a. Yes
b. No
c. I have no idea
7. Does your company have dietitians and other nutrition professionals on staff with full-benefits that are crippling your bottom-line?
a. Yes
b. No
c. I have no idea
8. Does your company offer regular nutrition webinars?
a. Yes
b. No
c. I have no idea
9. Does your company offer regular nutrition newsletters for your clients or to better position the nutrition benefits of your products?
a. Yes
b. No
c. I have no idea
10. If your company has and could be involved in nutrition legislation, do you have credentialed and experienced nutrition experts to testify on the behalf of your company?
a. Yes
b. No
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Nutrition Communications Stimulus Package™
By · CommentsNutrition Communications Stimulus Package™ Helps Companies Keep Sales Up Even When Fewer Consumers Are Buying
Nutrition Communications Stimulus™ Solutions For Nutrition-Related Companies To Keep Sales Up Even When Fewer Consumers Are Buying.
NutriTalk™ Inc. has created a “Nutrition Communications Stimulus™ Package that will help food and wellness companies put an end to their nutrition communications struggles in today’s tough economic climate.
Nutrition Communications Stimulus Package™
Every company we talk to right now is having a tough time in this economy according to a Senior Executive of NutriTalk™, Inc.’s Corporate Communications Group. Increasingly, companies are looking for creative nutrition communications solutions. That is why we have created the Nutrition Communications Stimulus Program™ for our clients to enhance or take the place of nutrition-related areas that their staff is inexperienced or overworked.
Nutrition communications services can positively influence the bottom line of companies, trade groups, and organizations. However, the cost for employing traditional nutrition communications staffing can be cost-prohibitive. That is why NutriTalk™ developed our Nutrition Communications Stimulus Program™ (NSP) for our clients. The Nutrition Communications Stimulus Program provides fiscally conservative corporations with the key personnel they desire to provide nutrition-related services that support their brands while also maintaining shareholder value.
Lisa A. Mosing, M.S., R.D., F.A.D.A., President and CEO of NutriTalk™, Inc., presents the revolutionary program to key executives of companies across the country. Mosing tells executives that “the Nutrition Communications Stimulus Program™ from NutriTalk™ gives companies, organizations, and trade groups a professional nutrition communications expert who works with you to help guide your business to success.”
Growing businesses often reach a point where they need nutrition communications experts, but they cannot afford to hire a full-time nutritionist or Registered Dietitian (R.D.). The NSP provides fiscally conservative corporations with the key personnel they desire to provide nutrition-related services that support their clients while also maintaining shareholder value. If you are fortunate enough to be in this position, then we have the perfect solution for your nutrition-related company. The Nutrition Communications Stimulus Program™ from NutriTalk™ gives you a professional nutrition executive who works with you to help guide your business to success.
Eleven Nutrition Marketing Leverage Points
By · CommentsTop Eleven Nutrition and Shopping Leverage Points of Today’s Consumers
As the economy remains tight, consumers are clearly changing their shopping and eating behaviors. We find that consumers are making a clear choice to down-shift their food purchases. It is now in-style to be frugal and live on a budget and while living an indulgent, lavious, and extravagant lifestyle, is considered wasteful.
NutriTalk™, the nutrition communications experts, isolated the eleven nutrition-related areas that exemplify the new shopper to help our nutrition communications clients. Overall, today’s shopper is concerned with time, budgets, value, and health. Specifically, consumers are making choices for health that are in line with their family budgets. And, it appears that new shopping behaviors are becoming permanent. We believe that the future supermarket shopper will most likely be a conservative value-conscious and health-minded supermarket shopper.
Today, consumers are trading down their nutrition purchases. Price sensitivity is a concern and it is not surprising that shoppers often have a grocery list in their hands as they shop for bargains that they find in store or in ad circulars. To stretch their food dollar, Americans are searching for private label foods that are usually cheaper than their name brand competitors. And, consumers are pleasantly surprised that popular private-label store brands taste great. These are not the private label brands of the past, since today’s consumers desire tasty foods that are functional, such as offering calorie burning, mood food, digestive health, and weight management.
Value, nutrition, and taste are important. Consumers are increasingly stretching their food dollars to farther. To help consumers maximize every dollar spent on food, magazines, food companies, and cookbooks are focusing on cooking economical foods, like stews, soups and casseroles. In addition, there has been a change in food preparation habits in order to save money and a focus on healthier food choices. That is one reason that consumers are packing brown-bag meals and canning more often.
A clear benefit to our present economy is a return to simple solutions for the home and meals. One area of growth is a return to farmers markets. Another is a “green movement” of eating less processed and more natural, whole foods. As consumers aim for more locally grown foods they become “locavores” who often are motivated back to kitchens and family tables to celebrate regional, seasonal, and culinary cuisines.
Although many people will cook meals at home, there is a growing population of cooking illiterate people. These Americans desire prepared foods that can be heated, served, or assembled at home to create a family meal, without cooking from scratch like grandma may have done back in the 1950’s. NutriTalk™ believes that clearly there are key leverage points that can be used to improve your company’s nutrition communications.
NutriTalk™’s Top Eleven Nutrition and Shopping Leverage Points of Consumers
1. Trading Down Nutrition Purchases
2. Price Sensitivity
3. Locally Grown Cuisine
4. Sustainability/Green Movement
5. Making Decisions Before Entering the Store
6. Increase In Prepared Foods Used For Quick Family Meals
7. Increase In Pre-Packaged Food
8. Spotlight On Wellness and Prevention
9. Shopping for Bargains Where They Find Them
10. Organic/Free-Range Foods
11. More Private Label Products
When your company requires the services of nutrition communications professionals, consider NutriTalk™, Inc. as your answer. Whether your company is in the early stages of product development and market penetration or want to enhance the image of a trusted brand, NutriTalk™, Inc. is uniquely qualified to provide support, credibility, and reliability. If you would like to increase your business’ rate of growth in the coming years, we believe that our Special Report can help your business to ensure increased profitability the coming year.
We encourage you to call NutriTalk™, Inc to learn how you can strategically boost your brand image. Call us today for the key to getting your “Nutrition Marketing Jumpstart Master Plan™ from NutriTalk™. To view and download your free copy of our valuable Special Report: “3 Costly Misconceptions About Nutrition Communications Experts” from NutriTalk™, Inc., please contact us.
Social Nutrition Networking Begins At Home
By · CommentsSocial Nutrition Networking Begins At Home
The family that plays together stays healthier together. There is no reason to send e-mail or text messages to the family when you can communicate as a group at home according to Lisa A. Mosing, M.S., R.D., F.A.D.A., President and CEO of NutriTalk™, Inc. “Any time spent playing as a family, such as creating a nutritious meal, can create quality time. After all, many of us fondly remember baking with our mothers and grandmothers or grilling with our fathers.”
You may be surprised to learn what the consumer believes is important. At NutriTalk™, Inc. we believe that consumers are shifting their nutrition and health purchases,as well as their eating style, due to the uncertainty in the economy, whether it is the lack of stability in the marketplace or the fear of losing a job or being down-sized.
Today, American consumers are more interested in experiences, such as coming together at the family table or creating a meal in part as a response to feeling that their life is filled with stress.We believe that those food and beverage companies who market their products as home-cooking solutions, comfort food, or a nostalgic brand, may help to increase their market value.
Return To The Table
The family that plays together stays healthier together. There is no reason to send e-mail or text messages to the family when you can communicate as a group at home according to Lisa A. Mosing, M.S., R.D., F.A.D.A., President and CEO of NutriTalk™, Inc. “Any time spent playing as a family, such as creating a nutritious meal, can create quality time. After all, many of us fondly remember baking with our mothers and grandmothers or grilling with our fathers”.
Today, food companies continue to focus on functional foods and medicalized foods, such as those containing plant stanol esters, but we sense that consumers are often seeking something else. We believe that consumers are also searching for natural and pure food and eating experiences to follow their healthy eating ideals. One solution is to encourage families to become their own “social nutrition network” by creating and sharing a meal, everyday, not just at holidays. An added benefit to cooking at home can help the family stay within their budget, both financially and calorically.
We believe that the new “social networking” will be returning to the family table where you can share stories, experiences and grow closer together. Eating in this holistic, mindful style by engaging in high quality experiences may also help to slow down the pace of eating to help to alleviate the nation’s burden of obesity-related diseases, such as diabetes, by focusing on healthy eating ideas and genuine good nutrition practices.
To help your business respond to the current nutritional demands of “ever fickle” consumers and identify future market and product opportunities, you need vital intelligence from the leaders in communicating excellence in nutrition. By serving multiple segments within the health care industry, NutriTalk™, Inc. assists corporations with the positioning of their products in order to provide rapid and cost-effective entry into the marketplace in a manner designed to achieve wide acceptance. A key feature of NutriTalk™’s approach is an in-depth understanding of the needs of those decision-makers who are responsible for final decisions. Towards this approach the company can offer its clients a wide range of services that are available to meet the specific needs a client’s project may require.
When you need the services of nutrition professionals to provide credibility and reliability, consider NutriTalk™, Inc. as the answer. Our mission is to provide innovative, high quality and measurable results to organizations whose needs will be met profitably through the capabilities, tools and systems we offer.
Please contact our offices for more details on how we can support the goals of your company. After contacting us, we can schedule a more in-depth conversation where we can show how we can create strategies and solutions to enhance your bottom line by improving your corporate image.
Build Your Brand with Nutrition Experts
By · CommentsSubstance Matters – Companies Build Their Brand with Qualified Nutrition Experts
The need for food and wellness companies to hire truly qualified nutrition experts to help manage their brand cannot be emphasized enough, and is, in effect, not unlike taking out a “nutrition insurance” policy, while simultaneously adding to their bottom-line.
It is possible, even in today’s recessionary climate, to build and expand your company’s product brands, improve credibility, and strengthen its reputation, while reducing exposure to the inadvertent release of inaccurate information, simply by implementing cost-effective services from the “right”, qualified nutrition experts. Today, it seems that everyone is an “expert”, and has an opinion about what is nutritious and healthful, regardless of qualification. Unfortunately, very few “self-proclaimed” experts are truly qualified to give any advice, especially when you consider that their biases and potentially-inaccurate information may have negative effects on a consumer’s health and subsequently, and equally disastrous, negative repercussion on your company and brand. The need for food and wellness companies to hire truly qualified nutrition experts to help manage their brand cannot be emphasized enough, and is, in effect, not unlike taking out a “nutrition insurance” policy, while simultaneously adding to their bottom line.
In today’s marketplace where a fickle consumer has little brand loyalty, reputation matters more than ever. As food and wellness companies prepare for a new year, the usual marketing challenges have been heightened by a harsh and potentially-unforgiving economic climate. This new reality, while challenging, poses new opportunities for those companies prepared to present their customers with high-quality, relevant and accurate information. This focused and customer-centric product information would be created, edited and delivered by qualified professionals, ideally credentialed registered dietitians with proven experience.
During the 2008 American Dietetic Association’s Annual Food & Nutrition Conference held in Chicago, Lisa A. Mosing, M.S., R.D., F.A.D.A., in her capacity as President and CEO of NutriTalk™, Inc., a nationally-recognized corporate communications nutrition consulting firm out of Newport Beach, CA, commented that “The field of food, nutrition, and health is too dangerous a place for inaccurate information. No longer can the health of a nation or world be influenced by the public sentiment of products, policies and the like which are not research-based or built around sound and relevant scientific knowledge. Our more recent observations indicate that those professionals qualified to write, produce and comment on areas related to their discipline will become, if not necessary, certainly more common. In fact, throughout the internet, as in the public media, material is increasingly being separated into user-created content for their specific “community” and differentiated from the “expert” advice provided by qualified and credentialed food and nutrition professionals.”
Professional companies such as NutriTalk™, Inc., are very concerned about the global epidemic of quasi-health information. The preponderance of nutrition ‘misinformation’ which fills the airwaves today continues to grow unchecked, and has the potential to trigger negative effects on the health of the nation. In perusing the internet, the clutter of ever-growing, user-generated content and websites filled with food, nutrition, and health information is seldom either fact-checked, or peer-reviewed by qualified nutrition and health professionals. There are, however, a number of reputable websites that are science-based and/or peer-reviewed. Unfortunately, the number of nutrition products, promises and cures promoted to the unknowing, yet hopeful public, continues to grow across the world without any editorial concern for health information quality or the potential side-effects of the products; and very little attempt is made to differentiate fact from hopeful, fictional efficacy, to fact-based science, something any credentialed health care professional would be obligated to do. While many a discerning consumer can indeed differentiate the promotion’s factual content from its claims, not everyone is able to separate nutrition hype and hoax from true product efficacy. NutriTalk™ professionals regularly observe that even the slightest confusion about the accuracy of information can reflect negatively on a food and wellness company’s products or services. Some common signs of inaccurate information include targeted food fads, health fraud and overzealous or unproved misdirected claims that may lead consumers to make incorrect inferences or generalizations about the health benefits of a food item (e.g., marketing a product as being low in carbohydrates when it is still high in calories.)
The need is greater than ever for nutrition experts to help interpret the maze of unfounded or questionable health claims, research studies and government programs, into fact-based, food and nutrition information for consumers in an easy-to-understand format; whether it is on internet webpages, podcasts, and teleseminars, or broadcast on the local news media. It takes an accredited nutrition professional to determine if information is accurate. In short, in the coming years, corporations, manufacturers, insurance companies, non-profits, government agencies and the media will be demanding more fact-based, peer-reviewed, information from professionals who have the academic qualifications to communicate on areas of health and nutrition. If the nation moves toward any form of national health insurance initiative, the need can only accelerate.
Whether your company is in the early stages of its product development, initiating market penetration, or enhancing the image of a trusted brand, NutriTalk™, Inc. is uniquely-qualified to provide support, scientific credibility, and reliability you require. We have a Special Report available which may help your business to achieve increased growth in the coming year. To view and download your free copy of the valuable Special Report: “3 Costly Misconceptions About Nutrition Experts“, from NutriTalk™, Inc., please do not hesitate to contact us.
Value Of The Nutrition Communications
By · CommentsValue Of The Nutrition Communications Stimulus Package™
The Nutrition Communications Stimulus Package™ will benefit businesses of all sizes. NutriTalk™ knows the problems affecting companies, such as making a manufacturer known as a “health-conscious” brand, customer loyalty/retention troubles, and growing disease-related concerns. In fact, by using our Nutrition Communications Stimulus Program™ services you can save on labor costs, increase productivity, and provide geographical reach with lower costs. Our goal is to help our clients create nutrition-related ideas to grow and protect their brand by initiating proactive and reactive programs that communicate the company’s position.
Benefits of The Nutrition Communications Stimulus Package (NSP)™
• More time to focus on new services, new customers and other core business concerns.
• Better understanding of the trends in food and nutrition field so you will have fewer surprises in the marketplace.
• Readily available sounding board to help you on those tough research and development issues that correspond to nutrition.
• A professional who establishes strong science-based background for your nutrition related products and services.
• Assistance defining long-term plans and the quantification of goals.
• Liaison with other medical professionals.
• Custom designed nutrition education and media programs.
If you’re ready to stimulate your Nutrition-related business, don’t wait for the economy to improve. Then it will be too late. You need that massive infusion of new strategies and fresh approaches now.
Is the Nutrition Communications Stimulus Package (NSP)™ Right for You?
NutriTalk™, Inc. has a broad range of corporate nutrition communications services designed specifically for companies of every size. Please select the best option for your business size.
If you’re in one of these categories, the Nutrition Communications Stimulus Package (NSP)™ will help.
Large Businesses – We serve our large business clients on a wide range of food and nutrition issues. Our capabilities have been developed through years of experience developing nutrition solutions for the most difficult, fundamental problems facing our clients.
Small Businesses - NutriTalk™, Inc. serves its small business clients on a wide range of nutrition issues, that range from media representation, advocacy and testifying on their behalf to consulting on important foods and nutrition issues.
Start-Up Enterprises – Unlock the hidden potential of your growing food and nutrition enterprise to ignite business growth. We realize that growing business ventures require a special hand in guiding them into the correct areas of food and nutrition to provide the most explosive growth possible for your nutrition-related start-up business.
This Nutrition Stimulus Package is the economic improvement program that puts you and/or your team back on track to reach your goals. With the Nutrition Communications Stimulus Package (NSP)™ don’t have to choose.
Read some of NutriTalk™’s thinking on current hot business topics.
When you want to learn more about NutriTalk,™ Inc. and our nutrition communications services and solutions, please contact us. The goal? To fuel your nutrition.communications with a massive dose of fresh, highly effective strategies you can use today and tomorrow.
Calendar of Nutrition Meetings 2010
By · Comments2010
| Date | Meeting Name | Location |
| February 18-22, 2010 | American Association for the Advancement of Sciences Annual Meeting | San Diego, CA |
| Feb 23-26, 2010 | International Stroke Conference 2010 | San Antonio, Texas |
| February 23-24, 2010 | 4th Annual European Nutrition & Lifestyle Conference: Enabling Healthy Choices – Where Does the Regulatory Balance Lie? | Brussels, Belgium |
| March 2-4, 2010 | American Association of Diabetes Educators: Core Concepts | Boston, MA |
| Mar 2-5, 2010 | 50th Cardiovascular Disease Epidemiology and Prevention and Nutrition, Physical Activity and Metabolism – 2010 | San Francisco, CA |
| Mar 12 – 15,2010 | Expo West | Anaheim, CA |
| March 12 – 17, 2010 | Keystone Symposia: Metabolism and Cancer Progression | Vancouver, BC |
| March 17-20, 2010 | American Medical Group Association Annual Conference | New Orleans, LA |
| March 14-18, 2010 | American College of Cardiology Annual Meeting | Austin, TX |
| March 18-21, 2010 | Healthy Kitchens, Healthy Lives Harvard Medical School Osher Institute. The Culinary Institute of America | Napa Valley, CA |
| March 19 – 20, 2010 | American Gastroenterological Association Annual Meeting | Palo Alto, CA |
| March 19 – 20, 2010 | American Gastroenterological Association Annual Meeting | Palo Alto, CA |
| April 7-10, 2010 | 12th Annual Health & Fitness Summit | Austin, Texas |
| April 7-10, 2010 | The Society for Adolescent Medicine’s Annual Conference | Toronto,Ontario |
| April 7-10, 2010 | American College of Sports Medicine Annual Meeting | Indianapolis, IN |
| April 7-10, 2010 | 31st Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine (SBM), Behavioral Medicine: Building for the Future | Seattle, WA |
| April 10 to 13, 2010 | Clinical Nutrition Management DPG Symposium | San Francisco, CA |
| April 20-22, 2010 | American Association for Cancer Research Annual Meeting | Washington , DC |
| May , 2010 | The FMI Show plus MARKETECHNICS | Dallas, TX |
| May 5-8,2010 | 3rd International Congress on Physical Activity and Public Health | Toronto, CAN |
| May 22-25, 2010 | National Restaurant Association Annual Meeting | Chicago, IL |
| June 9-12, 2010 | International Society for Behavioral Nutrition and Physica Activity | Minneapolis,MN |
| June 10-12, 2010 | American Medical Association Annual Meeting | Chicago, IL |
| June 21-23, 2010 | Society for Nutrition Education | Washington , DC |
| June 19-22, 2010 | The Endocrine Society’s Annual Meeting | San Diego, CA |
| July 17-21, 2010 | IFT Annual Meeting & Food Expo | Chicago, IL |
| July 20-23,2010 | NBJ Summit | Dana Point , CA |
| July 31- Aug. 4, 2010 | National Medical Association Annual Convention & Scientific Assembly | Orlando, FL |
| August 4-7, 2010 | American Association of Diabetes Educators Annual Meeting | San Antonio, TX |
| Sep15, 2010 | Expo East | Boston, MA |
| November 6-10, 2010 | American Public Health Association Annual Meeting & Exposition | Denver, CO |
| Nov. 13 – 17, 2010 | American Heart Association,Scientific Sessions 2010. | Chicago, IL |
| Nov. 6 – 9, 2010 | ADA Food & Nutrition Conference & Expo | Boston,MA |
Baby Boomer Trends in Nutrition and Health
By · Comments
The food and nutrition industry is not prepared for the potential impact of Baby Boomers. According to the estimates, NutriTalk™ expects the attitude and behavior characteristics boomers are expected to be radically different from their parents and grandparents. To reflect this change, NutriTalk understands the healthy aging trends of Boomers, such as the gender divide over views about health aging. For example, both men and women are concerned about consuming adequate amounts of crucial vitamins and minerals to tackle specific health concerns, such as breast health and bone strength for women and prostate and heart health for men.
Clients who want to target the consumer concerned about healthy aging are using NutriTalk™ to provide science-based information about healthful eating at any age. The corporate communications company provides services such as media relations and legislative advocacy and testifying, as well as strategic planning and customized disease-state management research programs to its corporate clients in the food and beverage, as well as health care industries, including their respective trade groups. In the public sector, the Company helps develop comprehensive, long-term strategies and constructive public policies for improving the health and wellness of all Americans. The Company is structured around establishing itself as an accredited Woman-Owned Business (“WOB”). Beyond its private client work, the Company differentiates itself by seeking to win bids and contracts that are exclusively designated by Fortune 1000 companies and governmental agencies as “woman-owned set-asides,” specifically those targeted at women-owned and operated enterprises.
Five Recession-Proof Strategies for Food and Wellness Companies
The corporate world has drastically changed in the last decade. In our most recent Special Report, we discuss “Five Recession-Proof Strategies for Food and Wellness Companies”. NutriTalk™, Inc. believes that “a recession-proof corporation is flexible and seeks growth opportunities where other companies see only contraction and doom and gloom. An economic downturn brings with it new product and service demands, as well as opportunity for those who plan properly. Those who do not adjust course and address the economic impact of the recent adjustments in the marketplace will find that things are going to get worse before they get better”.
In the eyes of many leading economists, the United States has finally slid into a recession. NutriTalk™, Inc., a leader in corporate communications in nutrition, has taken the position that, if left unchecked, “the present economic climate can cripple those businesses in the food and wellness sectors who are already facing heightened scrutiny from consumers, government agencies, and health care professionals for allegedly contributing to the obesity epidemic in our country”.
In our most recent Special Report, we discuss the “Five Trends That Affect Food and Wellness Companies During A Recession.” NutriTalk™, Inc. believes that “a recession-proof corporation is flexible and seeks growth opportunities where other companies see only contraction and doom and gloom. An economic downturn brings with it new product and service demands, as well as opportunity for those who plan properly. Those who do not adjust course and address the economic impact of the recent adjustments in the marketplace will find that things are going to get worse before they get better”.
Lisa A. Mosing, M.S., R.D., F.A.D.A., President and CEO of NutriTalk™, Inc., believes that ‘the corporate world has drastically changed in the last decade. No longer do the old methods and systems work to grow a food and beverage as well as wellness business. Instead, new approaches need to be developed and considered.”
By applying focused, yet simple changes in their health and nutrition-based focus food and beverage, as well as wellness companies can avoid the pitfalls that could seriously damage their consumer brands in short order. In addition, when these major threats to companies are considered together, they could be devastating. Although they appear not to be connected, they are inextricably linked; and if ignored can have far reaching ramifications throughout the enterprise, much as in a series of dominos poised to fall over; where a blow in one area, such as negative public perception, can pull down the other sectors of a major company.
Today, companies need to be nimble enough to adjust direction and course-correct as new technological advances in their industry, legal/regulatory changes, as well as scientific changes take place. All the while being acutely aware of their impact on its bottom line. To help leading businesses shore up and mitigate their exposure points, NutriTalk™, Inc. offers a proprietary program which identifies the barriers that prevent companies from maximizing growth in nutrition-related areas.
As a leader in communicating excellence in nutrition, NutriTalk™, Inc. delivers value to its diverse client base which encompasses various industries, ranging from biotechnology, food, nutrition, and pharmaceutical companies to industry trade groups. They use our services to provide seamless integration within their existing internal teams. NutriTalk™’s corporate nutrition services and solutions offered to its clients include: (1) a broad-spectrum understanding of the current nutrition trends thus allowing clients to have fewer surprises in the marketplace; (2) a readily available sounding board to help with those tough research and development issues that correspond to nutrition; (3) accredited professionals with established and strong science-based backgrounds to help support your nutrition-related products and services; and (4) a team-focused approach to creating and implementing custom-designed nutrition education and media programs.
NutriTalk™, Inc. provides first call/last call solutions. If you would like to increase your business’ rate of growth in the coming years, we believe that our Special Report can help recession-proof your business to ensure increased productivity and growth the coming year. To view and download your free copy of the valuable Special Report: “Five Trends That Affect Food and Wellness Companies During A Recession” from NutriTalk™, Inc., please contact us. We are here to help your company harness and optimize its creativity and innovation in the area of food and nutrition.
When your company requires the services of nutrition professionals, consider NutriTalk™, Inc. as your answer. Feel free to contact our offices for more details on how we can support the goals of your company. After contacting us, we can schedule a more in-depth conversation where we can ascertain your needs and explain how we can help create nutrition strategies and solutions to enhance your bottom line.
For those companies in the early stages of their product development and market penetration, NutriTalk™, Inc. is uniquely qualified to provide them with the support, credibility and reliability as they seek expertise in the area of nutrition to augment their own brands.
Future Dietary Prescriptions
By · Comments
DNA Diets
NutriTalk ™ believes that the field of nutrigenomics, which involves analyzing an individual’s genetic make-up, may lead to a future where dietary guidelines can be individualized. Many consumers monitor the calorie, fat content, and other nutrients in the foods they eat in an endless battle to control factors, such as weight and diabetes. In the future, nutritional genomics will allow experts to examine a person’s diet in addition to their genes to determine how they interact.
Today, when consumers go to the supermarket they are making educated guesses about what to eat for better health. However, that guesswork may be replaced with individualized genetic-based dietary advice by health care experts, such as NutriTalk ™, who are trained at using science-based principles and knowledge of the link between genes, specific nutrients, and a range of diseases from heart disease, diabetes and to less obvious diseases like neurodegenerative syndromes.
For our nutrition blog, please check it out for nutrition news or visit our widgets!
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Ten Nutrition Trends for 2010
By · Comments
Top 10 Nutrition Trends for 2010 From NutriTalk™, Inc.
As we start the New Year our team is sharing what we think are the upcoming Food and Nutrition Trends for 2010. We used our own internal company nutrition communications research and observations in addition to reflecting on what our clients are telling us about the changes they see in the marketplace.
Here are what we see as the Top 10 Food and Nutrition Trends. Click here to see all our top 10 Nutrition Trends now or you can visit our website as we share where we think the nutrition marketplace will go in the next year.
Top 10 Nutrition Trends From NutriTalk™, Inc.
- Trend #1 – Fresh Foods Made Extravagant – You may have noticed that the colorful produce section of your local supermarket as well as the Farmer’s markets are getting more foot traffic. Simple, colorful, fresh fruits and vegetables sell well and give the buyer a perception that they are eating more healthfully. We expect that consumers will be choosing more fresh fruits and vegetables, packaged salad mixes, and pre-cut produce , like apple slices and chopped onions to save time, money, and unwanted calories. Even though pre-packaged produce is often a more expensive option to fresh produce, many people will continue to valuing their time by choosing to spend a few more cents in order to have more time spent on other activities, like family time.
- Trend #2 – Salt Solutions – Get ready for a salt shakedown as manufacturers begin to tweak their products in order to help to reduce the sodium in the American Diet. Health experts and government organizations have been urging that Americans cut their sodium (salt) intake for decades. However, after tasting many of these foods, we think consumers may still reach for the food with higher sodium if the manufacturers do not improve the flavor profile of packaged and prepared foods with herbs and species. For example, when we have conducted taste tests of low sodium foods with health conscious consumers, some foods, such as low sodium bread, low sodium tuna and low sodium cereals were not winners. In fact, overwhelming consumers admitted that they would just not eat a some tasteless low sodium foods and would either not eat that food, or select another alternative.
- Trend #3 – Everyday Eco-Living – Many people have been gradually making “living green” part of their life. This extends from recycling at home, work, and play to selecting more locally grown foods and goods. However, although many people desire foods grown or processed locally, when it comes to price, it has to be cost-effective for them. As we see more people buying organic foods, we expect the price of organic goods to decrease, which should help to increase the use of organic goods to grow in your local supermarkets.
- Trend #4 – Nutrition Labeling Symbols Standardized and Regulated – Nutrition transparency is needed for the general public to thoroughly understand what is in the nutrition products as well as the health value. The nutrition marketing in the supermarket has distorted some of the nutrition reality of the healthfulness of the food product. Along with standardization of the nutrition labeling symbols, it will take nutrition evangelists to spread the word about the true health value of the nutrition products. This is where NutriTalk, Inc. has been beneficial to clients who are trying to bridge to gap between nutrition marketing, nutrition education and nutrition regulation. We support consumers having proof of the nutrition quality of a products with clear nutrition facts on front-of-nutrition products.
- Trend #5 – Quality Calories – As the nation continues to expand its waistline, we believe that quality calories will be a focus of many consumers as they age, become more health –conscious and raise their families. That is why we think that quality calories be come the mantra of consumers. Although 100-calorie packages are a great convenience, many people would be better served by eating some fresh fruit, vegetables or nuts that will give them nutrients and not preservatives as they nosh on the foods. As this trends grows, we believe that consumers will begin to expect foods that pack a nutrients punch. A cereal or entree will have to soon be tweaked to have more nutrients that it’s competitor’s by using natural foods and spices. Sun-dried tomatoes and basil on your cereal anyone?
- Trend #6 – Herbal Essences – We expect herbs to grow in popularity. Although herbs and spices are a great replacement for sodium in foods, we predict that the popular ginseng, guarana, and taurine and others will be added to food products to give consumers the edge they need to keep up in our increasing fast-paced world. However, there is a point at which too many herbs, vitamins, and minerals can be unhealthy. So if herbs and spices are now in many energy beverages, adding more herbs to packaged foods may cause a potential health problem, if the amounts of herbs are not monitored. Too much of any good food, can cause a health problem.
- Trend #7 – Boomer Nutrition — Health insurance is a concern for many consumers and we believe that communities, employers and community groups will begin to offer more classes in an effort to stem their costs of health care. Although this is good for everyone, unless consumers, employees and community members believe that it will make them more youthful, energetic desirable or help them live longer., the adoption of better health , will be slow. Employers, community groups and others need to determine what will get consumers in the door, like a promise to lose weight, lower health care premiums or help free them from the burden of rising prescription costs and medical bills.
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Trend #9 – 1960’s Revial – The 1960’s are back in vogue, which may have been ushered in by the popularity of the television show Mad Men. As the baby boomers, who lived during the 1960’s, age they are seeking comfort in foods of the that era, that range from mashed potatoes, classic cocktails, milk and-cookies, meatloaf to other comfort foods, like the classic recipes with simple, pure ingredients, like burgers.
- Trend #10 – Back To Basics Family Meals – The economic turmoil in the marketplace has increase the acceptance of private label brands which have improved in taste, packaging and pricing, As a result, expect more healthful private labels as consumers begin to cut their family budgets by buying wisely by reading labels, using unit-price labeling, shopping more aggressively. As the age wave bends, we expect younger consumers to not be brand loyal, a hallmark of their parents and grandparents that manufacturers relied upon.
Top 10 Nutrition Trends From NutriTalk™, Inc.
Top 10 Food and Nutrition Trends
10 Nutrition Trends From NutriTalk, Inc. for 2010
- Fresh Foods Made Extravagant
- Salt Solutions
- Everyday Eco-Living
- Nutrition Labeling Symbols Standardized and Regulated
- Quality Calories
- Boomer Nutrition
- Herbal Essences
- Ingredients With Benefits
- Back To Basics Family Meals
- 1960’s Revival